2016 was the year of YouTube burnout. Many large channels like Prank vs. Prank, Casey Neistat, and most recently Epic Rap Battles have announced that working on the digital video treadmill has left them creatively depleted. And at a time when online algorithms are demanding more content more frequently, how can both creators and brands cope with the constant demand for content? Two words: smarter programming. This presentation explores the burnout trend and discusses programmatic solutions that allow for a regular flow of content without exhausting production resources. Learn how to space out and leverage tentpole events, find the right upload cadence for your content vertical, and more.