"Influencer marketing" has become one of the most overused terms in the industry these days. But what is influence? What is an influencer? If someone buys views, followers, likes, and shares, are they truly an influencer? How do you judge organic vs. paid influence in this world? Brian Solis, from Altimeter/Prophet has been exploring this world extensively and has new insight as to how to truly value — and leverage — influence.

Moderated by: Jim Louderback (Editorial Director - VidCon Industry Tracks)