There has been little research work done to date that digs deeper into better understanding how to optimize impact from influencer marketing and video content. and Geometry Global are unveiling the first ever results of a broad survey of more than 1,000 shoppers to aid brands and influencers on what types of content, which platforms, and what level of audience size have the greatest impact on purchases. The study used traditional survey techniques and advanced facial coding technology to observe respondents as they watched different types of influencer videos, including reviews, lifestyle, and charitable to measure impact, brand engagement, and purchase intent.

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