musical.ly is the world’s fastest growing entertainment social network for creating, sharing and discovering short videos.  Every day, millions of people use the platform to express their creativity with videos that are shared across the musical.ly community.  With over 200 million users, musical.ly has hit #1 in the iOS app store for free apps in 20 countries - including the United States.  In June of 2016, musical.ly released its breakout livestreaming platform live.ly, which provides the musical.ly community with a broader canvas to share and engage with one another.  Immediately following its official launch, live.ly began trending and hit the number one spot in 8 countries in the iOS app store. What does the future look like for musical.ly and live.ly?  How do you build and sustain audiences?  How should marketers and brands work with the platform?  Hear from the President of musical.ly along with some special guests!
Your name and title are:  Alex Hofmann, President North America  - musical.ly, Inc.

Moderated by: Phillip Picardi (Digital Editorial Director - Teen Vogue and Allure)