Online video has played a critical role in the growing popularity and commercial success of esports. As live streaming and video-on-demand (VOD) platforms like YouTube, Twitch, and Beam enable competitive gamers to broadcast matches, an entire industry is being built around online gaming. But will esports truly become mainstream? If so, how will it compare with traditional athletics in the future? This panel brings together game publishers, streaming platforms, and professional esports teams to explore these issues. We'll debate how game design has changed to support mass viewing, how professional gamers should measure their audience, and how brands and agencies can work with this new generation of online influencers. Finally, expect insight as to which streaming platforms work best and whether virtual reality (VR) will radically reshape the gaming industry.

Moderated by: James Creech (Co-Founder and CEO - Paladin Software)