ONLINE VIDEO IS CHANGING. BE A PART OF THE EVOLUTION.

VidCon’s Industry Track offers unparalleled access. This year’s Industry track will help decide the future of online video as the lines between traditional and digital video continue to merge.

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This year's Industry track at VidCon is packed with insider tips and trade secrets. Here's a taste: 

  • What’s Amazon up to in the online video space? Hear from Eric Orme, the head of Amazon Video Direct, on how Amazon is transforming video distribution.
  • Experts from YouTube will share their tips on the best way to produce Virtual Reality.
  • Learn how to create a successful Snapchat series from their top influencers.
  • Find out how to drive millions of video views on Instagram.
  • Hear from top execs at Musical.ly, Disney, DirecTV, and Verizon about their ground-breaking digital video strategies.
  • Uncover insights from the latest research, including two ground-breaking studies revealed at VidCon for the first time ever.
  • Attend 24 intimate hands-on seminars — 11 focused on marketing, and 13 on platform optimization and audience development.
  • Discover how to successfully build live programming on Facebook and beyond with insight from Al Roker’s production experts.

Plus, insights, strategies, tactics, and more from the teams behind Buzzfeed, The Late Late Show with James Corden, Now This News, National Geographic, Jukin Media, Mattel, the NFL, CNN, and more!

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A note from Industry Track Editorial Director Jim Louderback:

It feels like we’ve entered a new phase in the evolution of the online video industry — and indeed in media in general. Consolidation among the biggest players in traditional media have only accentuated the disruption caused by online video and emerging distribution and consumption models.

A huge land grab is underway as innovators and old-timers focus on creating and owning the top franchises, formats, creators and platforms — all with an eye towards dominating passionate communities. And that’s what we’ll be exploring at the 8th Annual VidCon Industry Track this year in Anaheim as these influential communities become the driver of media success and as the lines between traditional and digital video continue to merge.

We’ll dive deep into the battles over franchises, formats, platforms, creators, and community with an eye on how you can achieve lasting success as you build passionate and enthusiastic fans, audiences, ambassadors, subscribers, and followers.

Strategies from the experts. Secrets and insights from those in the trenches. A look into the future and what it will hold — all that and more will be central to VidCon’s industry tracks in 2017. Want to be a leader in this wild land grab? There’s no better place than VidCon to build the knowledge, connections, and alliances that will deliver lasting success.