It feels like we’ve entered a new phase in the evolution of the online video industry — and indeed in media in general. Consolidation among the biggest players in traditional media have only accentuated the disruption caused by online video and emerging distribution and consumption models.
A huge land grab is underway as innovators and old-timers focus on creating and owning the top franchises, formats, creators and platforms — all with an eye towards dominating passionate communities. And that’s what we’ll be exploring at the 8th Annual VidCon Industry Track this year in Anaheim as these influential communities become the driver of media success and as the lines between traditional and digital video continue to merge.
We’ll dive deep into the battles over franchises, formats, platforms, creators, and community with an eye on how you can achieve lasting success as you build passionate and enthusiastic fans, audiences, ambassadors, subscribers, and followers.
Strategies from the experts. Secrets and insights from those in the trenches. A look into the future and what it will hold — all that and more will be central to VidCon’s industry tracks in 2017. Want to be a leader in this wild land grab? There’s no better place than VidCon to build the knowledge, connections, and alliances that will deliver lasting success.
So get your tickets today! Just like in the last two years, the Industry Track WILL sell out, and you don’t want to be left on the outside looking in — at all of your competitors, partners, and customers having fun and learning a ton!
—Jim Louderback, Editorial Director, Industry Track