Award-winning online personality & New York Times best-selling author, Rosanna Pansino, is the creator and host of the Internet’s most popular baking show, Nerdy Nummies. With more than 10 million subscribers, and over 2.5 billion total video views, she is a top female influencer on YouTube.
Here's where you'll find Rosanna Pansino
July 11, 2019
July 12, 2019
IAB: Creator Storytelling and Brand Building
Rosanna Pansino is one of the most accomplished online video creators in the food space. With a range of popular cookbooks and a new line of bakeware, cake decoration kits and more, she's turned her passionate online video audience into brand ambassadors for an expanded lineup of products for baking enthusiasts. In this discussion, Randall Rothenberg of the IAB explores how she got started, top tips on integrating storytelling and merchandise, best practices in picking partners and more.