Rita Mitchell is the co-founder of BE You Family Network, a branch of Family Video Network. The goal of BE You Family Network is to create a niche where African-American family creators can come together for support, advocacy, and collaborations. BE You is dedicated to uplifting and empowering the African-American family on YouTube.
Here's where you'll find Rita Mitchell (CEO/Owner - BE You Family Network)
July 11, 2019
The Rise of Niche Networks and the Advantage for Creators
Before getting to mainstream status, many creators start off as niche. Should creators be looking at networks or managers who know their vertical better than anyone else? Is there an advantage to building a network or managing creators focused on a specific vertical? Find out from four creator networks that focus on their vertical and believe they could provide better value to creators and advertisers with a focus on their niches.
In this session, you'll learn:
- How do niche networks get started and how is that focus used as an advantage?
- What value do niche networks provide for creators that other networks could not?
- How do niche networks use their vertical as an advantage when pitching advertisers and marketers?