Maya Peterson is the Senior Director of Culture and Insights Group at Viacom. In this role, Peterson and the team develop insights on cultural trends – and fans’ relationships to them – to help shape digital, social and linear content for Viacom’s advertising partners. Peterson is the supervising producer of The Culture of Proximity, the first in a series of original documentaries from Velocity, Viacom’s branded content studio. The film explores the impact of the convergence of brands, celebrities, fans and content creators on pop culture. This year Maya and team have produced four additional chapters of thought leadership that build on that foundational work and provide insight into Gen Z and Millennial behavior for brands.
Here's where you'll find Maya Peterson (Sr Dir, Culture & Insights - Viacom Velocity)
July 12, 2019
Youth Culture: Power in Progress
Power in Progress is an exploration into the new dynamics of power and how young people around the world are defining, developing, and using their power to create change in their lives and society. Young people are growing up at a time when change matters more than ever. With the convergence of technology and world events, young people have a voice, power, and a platform like never before. Youth culture’s shifting attitudes about power has changed the game when it comes to growing up and generational influence. The status quo of the patriarchy, white privilege and the 70-year-old CEO are getting challenged.
What you’ll learn: How all this impacts on youth culture today, how they play, how they engage on the political stage and how they activate for the movements that they believe in.| Breakthrough Stage | false MM/DD/YYYY