Ari Avishay is the Director of Culture & Entertainment at Lyft, where he develops initiatives to build Lyft’s brand through film, television, music, and sports. Prior to Lyft, Avishay was an executive at CAA Marketing where he led the entertainment marketing strategy for various leading global brands including Cadillac, Chevrolet, Chipotle, and Diageo, while holding a seat on Chevrolet’s Global Music Advisory Council. Prior to CAA, Avishay worked at Davie-Brown Entertainment on behalf of brands such as Wells Fargo, Pepsi-Co, and Fox Sports. Avishay began his career as a marketing executive within the UCLA Athletic Department, after graduating from Indiana University with a degree in Marketing. In 2018, Avishay was named to Billboard's Top Branding Power Players list.
Here's where you'll find Ari Avishay (Director Marketing - Lyft)
July 12, 2019
The Emergence of the Celebrity Creator: What’s the Upside for Talent & the Opportunity for Brands?
Celebrity-driven YouTube channels have come out of nowhere to be one of the defining trends on the platform in 2018. The trend started with early adopters like Kevin Hart and The Rock, but a new wave is now getting in the act – from Stephen Curry to Jack Black to Madelaine Petsch and many more. The question everyone’s asking is: is this sustainable or a flash in the pan? Our panel breaks down why celebrity-driven channels are here to stay and what opportunities it presents for the rest of the industry.
What attendees will learn:
- Why is this trend happening and is it really here to stay?
- How should brands and talent think about this new wave?
- What are the opportunities? Pitfalls?
- What does this mean for YouTube?"