Randall has been the CEO of the Interactive Advertising Bureau since 2007. Previously, he was the Chief Marketing Officer and Senior Director of Intellectual Capital at Booz Allen Hamilton, the international strategy and consulting firm where he also directed the award-winning business journal strategy+business and other electronic and print publications. Earlier, Randall spent six years at The New York Times, where he was the technology and politics editor of the Sunday magazine, daily advertising columnist, and a media and marketing reporter. He is author of Where the Suckers Moon: An Advertising Story. He received a B.A. in Classics from Princeton University and resides in New York City.
Here's where you'll find Randall Rothenberg (Chief Executive Officer - IAB)
July 12, 2019
IAB: How to Build a 21st Century Brand
IAB CEO Randall Rothenberg provides an in-depth illustration and analysis of how direct brands are driving a tremendous transformation in the way consumer goods and services are created, marketed, and sold.| Breakthrough Stage | false MM/DD/YYYY
IAB: Building a 21st Century Creator-Led Brand
All online video creators are direct to consumer brands. In this discussion, Lisa Filipelli of Select Management Group and DIY YouTube star LaurDIY share their experiences with using video and storytelling to launch creator-first brands.| Breakthrough Stage | false MM/DD/YYYY
IAB: Creator Storytelling and Brand Building
Rosanna Pansino is one of the most accomplished online video creators in the food space. With a range of popular cookbooks and a new line of bakeware, cake decoration kits and more, she's turned her passionate online video audience into brand ambassadors for an expanded lineup of products for baking enthusiasts. In this discussion, Randall Rothenberg of the IAB explores how she got started, top tips on integrating storytelling and merchandise, best practices in picking partners and more.