Gahan is founder of Epic Signal, which was just named Digiday's Digital Video Agency of the Year, and works with Fortune 500 brands on their YouTube influencer and community building campaigns. Gahan is on the advisory board for Vidcon, the largest YouTube gathering, and was named Forbes 30 Under 30 in Marketing & Advertising. Gahan was previously the VP of Brand Strategy at Fullscreen, and the Director of Social Media for the creative agency Mekanism.
Here's where you'll find Brendan Gahan (Founder/EVP - Epic Signal)
July 12, 2019
The Crucial Role of Paid Media In Influencer Marketing Success
We often think of influencer marketing as disconnected from the paid media ecosystem. Why pay for promotion when an influencer has a built-in audience? By using influencers in your creative and ad targeting you can get cost-effective and wildly efficient media campaigns that lower your cost per acquisition, increase retention, engagement and overall campaign performance. Brendan Gahan, Founder of Epic Signal, and Carrie Dino, Associate Media Director at Mekanism Media, will walk through the steps it takes to tap into the full creative firepower of influencers and build it into your paid media strategy.| Headliner Stage | false MM/DD/YYYY