Sarah is an accomplished entrepreneur who built one of the first management firm for influencers. She has been a catalyst in transforming the careers of some of the world's biggest influencers and has been at the epicenter of the growth of YouTube, MCNs, and digital distribution. Sarah is now focused on building her next business that caters to and harnesses the passion points of a highly-targeted fandom of Romance readers. Her business, Frolic is part of a trend of companies finding success in targeted communities.
Here's where you'll find Sarah Penna (Co-Founder - Frolic Media)
July 11, 2019
Niche is the New Normal: Building a Global Brand Begins with a Highly Focused Community and a Singular Passion Point
From horror to romance, niche-focused communities with passionate and deeply engaged audiences are emerging as powerful new platforms for brands. The panel will explore the continued move away from generalized ‘reach’ to engagement found in harnessing the passion points of highly targeted communities. The panelists will share insights on how brands and creators can collaborate to expand beyond digital into publishing, products, entertainment and more in authentic ways.
- Importance and opportunities of building communities around emotional connections
- Best steps to galvanizing a community, creating engagement and measuring success
- Expanding beyond the community to brand building in film, tv, etc. and keeping it authentic