As CMO for DEFY Media, home to top digital media networks that create regularly scheduled and award-winning programming for Millennial and Gen Z audiences, Andy leads the company’s corporate, consumer and integrated marketing strategy. DEFY’s premier brands - SMOSH, Clevver, ScreenJunkies, AWEme, Made Man and Break - have forged deep connections with an audience of more than 70MM YouTube subscribers and 100MM social followers combined, with content that can be seem across more than twenty OTT and steaming video platforms. Andy also guides the company’s multi-platform publishing strategy as well as creative services and marketing initiatives bringing award-winning ideas to a wide range of leading brand partners. Andy spearheads the company’s proprietary Acumen Report, an industry recognized research initiative providing comprehensive insights into the media behaviors, content habits and preferences of young audiences. Now in its fifth year, the report is frequently cited by top tier media and utilized by a wide range of brand partners to better understand the coveted 13-24 year old demographic.
Here's where you'll find Andy Tu (CMO - Defy Media)
June 22, 2017
10:45 AM - 11:05 AM 20 minutes
Ad Nausea: I Hate Ads — I Love Brands
Add to Calendar 06/22/2017 10:45 AM 06/22/2017 11:05 AM America/Los_Angeles Ad Nausea: I Hate Ads — I Love Brands DEFY Media’s Acumen research arm, along with TMI Strategy, the consulting arm of DoSomething.org that specializes in youth insights and research, will debut findings from a new study aimed at understanding younger audiences' current relationship with brands. The youth consumer set of 13 to 24 year olds have shown nearly 50% penetration of ad blocker usage on at least one device. Yet it is an age group that is more exposed to and opinionated about the brands that they use than any generation prior. The study explores how this affinity for brands and decreasing appetite for “traditional” ads can co-exist and how to best reach and speak to this generation on their terms, on the platforms that matter most to them, and in a language that resonates. | Industry Keynote Stage | false MM/DD/YYYY