Andy Tu (CMO - DEFY Media)

As CMO for DEFY Media, home to top digital media networks that create regularly scheduled and award-winning programming for Millennial and Gen Z audiences, Andy leads the company’s corporate, consumer and integrated marketing strategy. DEFY’s premier brands - SMOSH, Clevver, ScreenJunkies, AWEme, Made Man and Break - have forged deep connections with an audience of more than 70MM YouTube subscribers and 100MM social followers combined, with content that can be seen across more than twenty OTT and streaming video platforms. Andy also guides the company’s multi-platform publishing strategy as well as creative services and marketing initiatives bringing award-winning ideas to a wide range of leading brand partners. Andy spearheads the company’s proprietary Acumen Report, an industry-recognized research initiative providing comprehensive insights into the media behaviors, content habits and preferences of young audiences. Now in its fifth year, the report is frequently cited by top-tier media and utilized by a wide range of brand partners to better understand the coveted 13-24 year old demographic.