Dan Greenberg is the founder and CEO of Sharethrough, the largest independent native advertising platform that powers in-feed native ads for publishers like Forbes, Time and CBS and enables marketers like Coca Cola and P&G to programmatically distribute branded content at scale. Dan popularized the term “native advertising” in 2011 and currently serves as Chair of the IAB Native Ad Committee. He has been named in the Forbes “30 Under 30”, Inc.'s 35 Under 35 Founders List and honored as an Ad Age Media Maven. He is a regular speaker at advertising and technology conferences and contributes to industry publications including Forbes, AdAge, and TechCrunch. Dan holds a BA from Stanford and studied Persuasive Technology Research at the graduate level.
Here's where you'll find Dan Greenberg (CEO and Co-Founder - Sharethrough)
June 22, 2017
11:00 AM - 11:45 AM 45 minutes
Bypass TV: How to Reach Millennials with Mobile Video
Add to Calendar 06/22/2017 11:00 AM 06/22/2017 11:45 AM America/Los_Angeles Bypass TV: How to Reach Millennials with Mobile Video Media consumption habits are changing fast, especially among young adults ages 18 to 34. In fact, recent research shows millennials are twice as likely to focus on video on mobile as they are on TV. But you can't just throw a TV ad onto mobile — you need to optimize for the platform. This session draws on lessons from brands like Hillshire Snacking, Schick, Skintimate and Stoli, detailing how they achieved TV-like reach and engagement with a mobile-only strategy. Learn the secrets of how creative content optimization, mobile-specific word selection, and cost-effective placement strategies can dramatically increase both impressions and engagement rates. | Room 304CD | false MM/DD/YYYY