Chris Marshall, Director of Publishing for ZEFR, manages operations, client relationships, and strategy for ZEFR's channel management partners. He is responsible for overseeing YouTube channel strategy for brands, entertainment companies, and sports leagues, including Hasbro, SNL and the NFL. He's also overseen YouTube rights management, content identification and monetization for clients including nearly ever major studio and music label. He is an alumnus of Brigham Young University, where he majored in Advertising.
Here's where you'll find Chris Marshall (VP Client Solutions, Publishing - ZEFR)
June 22, 2017
11:00 AM - 11:45 AM 45 minutes
NFL Insights: Using Data to Drive Video Content Strategy
Add to Calendar 06/22/2017 11:00 AM 06/22/2017 11:45 AM America/Los_Angeles NFL Insights: Using Data to Drive Video Content Strategy This session will explain the NFL's approach for maximizing video performance and driving revenue across platforms, along with strategies and secrets on the best way to package and customize content for different audience types. Co-presented with ZEFR, the session will also share specific tips on how to best utilize archive content to drive views, using data to leverage trending topics and improve content efficiency, and how to analyze user-generated content to drive premium content development. | Room 304AB | false MM/DD/YYYY