Jessica is Co-founder and President of gen.video, and a pioneer in Social Commerce with over 10 years of progressive video production, influencer marketing and ecommerce experience. She is responsible for leading company strategy, building out a best in-class influencer marketing platform, and development of service offerings focused on bridging the gap between social media and ecommerce. She is passionate about helping brands and retailers authentically tell their stories to better engage consumers and drive greater sales. Prior to joining gen.video ten years ago, Jessica has held strategy and marketing roles at CourtTV (now TruTV). She is a Boston transplant, studied at Emerson College and is a busy mom of three.
Here's where you'll find Jessica Thorpe (President - gen.video)
June 22, 2017
11:05 AM - 11:25 AM 20 minutes
Research Debut: Just How Effective Are Influencers in Driving Sales?
Add to Calendar 06/22/2017 11:05 AM 06/22/2017 11:25 AM America/Los_Angeles Research Debut: Just How Effective Are Influencers in Driving Sales? There has been little research work done to date that digs deeper into better understanding how to optimize impact from influencer marketing and video content. Gen.video and Geometry Global are unveiling the first ever results of a broad survey of more than 1,000 shoppers to aid brands and influencers on what types of content, which platforms, and what level of audience size have the greatest impact on purchases. The study used traditional survey techniques and advanced facial coding technology to observe respondents as they watched different types of influencer videos, including reviews, lifestyle, and charitable to measure impact, brand engagement, and purchase intent. | Industry Keynote Stage | false MM/DD/YYYY