Victor Lee (Senior Vice President Digital Marketing - Hasbro)

Victor Lee leads Hasbro’s Global Digital Marketing group and is responsible for digital marketing for all Hasbro brands including Transformers, Monopoly, My Little Pony, Nerf, Play Doh, Hanazuki, Littlest Pet Shop and others. In this role he drives all digital strategies and activations within the web, mobile, social, content, analytics and digital media. He is a Boston native and holds a B.A. from Boston College where he is also an adjunct professor of Digital Marketing and received his MBA from Northeastern University.

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