Victor Lee leads Hasbro’s Global Digital Marketing group and is responsible for digital marketing for all Hasbro brands including Transformers, Monopoly, My Little Pony, Nerf, Play Doh, Hanazuki, Littlest Pet Shop and others. In this role he drives all digital strategies and activations within the web, mobile, social, content, analytics and digital media. He is a Boston native and holds a B.A. from Boston College where he is also an adjunct professor of Digital Marketing and received his MBA from Northeastern University.
Here's where you'll find Victor Lee (Senior Vice President Digital Marketing - Hasbro)
June 22, 2018
2:00 PM - 2:45 PM 45 minutes
The Brand Studio Dilemma: Own It or Farm It Out?
Add to Calendar 06/22/2018 14:00 06/22/2018 14:45 America/Los_Angeles The Brand Studio Dilemma: Own It or Farm It Out? Join leading marketers for a high-level discussion about the decisions behind executing a brand content strategy. With all of the potential partners now available to brands, how should we think about partnering? Should brands be creating content in-house or not? Should we work with the long list of publishers who now have content studios or should we work with agencies? A diverse group of marketing leaders who are wrestling with this in real time join us for a roundtable discussion. | Room 304CD | false MM/DD/YYYY