Gabe Gordon co-founded Reach Agency with the mission of propelling digital media forward through creative thinking, outstanding content and innovative approaches to distribution for brands. Under Gordon’s leadership, the agency counts Nestle, Hallmark, Marriott and AB-InBev among its clients and was recognized as Ad Age’s Small Agency of the Year in 2016. Prior to forming Reach, Gabe worked at WME and Pepsi.
Here's where you'll find Gabe Gordon (Co-Founder - Reach Agency)
June 22, 2018
1:00 PM - 1:45 PM 45 minutes
Case Study: How Hot Pockets Leveraged Gamers to Reach a Hungry GenZ Crowd
Add to Calendar 06/22/2018 13:00 06/22/2018 13:45 America/Los_Angeles Case Study: How Hot Pockets Leveraged Gamers to Reach a Hungry GenZ Crowd This session will explore how Hot Pockets leveraged nontraditional tactics in a year-long total market strategy to reach Genz consumers. From eSports to influencers, learn how Hot Pockets drove equity in their brand and relevance with one of the most difficult, digitally savvy generations — and how you can use the same techniques to tap into this elusive audience. | Room 304CD | false MM/DD/YYYY