Gloria DeCoste is Head of Digital Strategy for Nestlé USA. Prior to digital strategy, Gloria worked in brand communications and brand innovation/renovation at Nestlé Purina. Gloria’s past lives include advertising at agencies Young & Rubicam and Doner, and a successful turn as an entrepreneur, where she opened, grew and successfully sold a kids’ fitness facility. In Gloria’s current role, she and her team strive to identify and articulate best practices in digital across over 20 brands in the Nestlé USA portfolio. They strive to help brands see from the consumers’ view-out, to ultimately build seamless experiences for the consumers, and drive business impact for the brands. She holds a BA in Social Science from Michigan State University and MBA from Ross School of Business at the University of Michigan. Gloria currently lives in Los Angeles with her husband Dave, their two kids (girls), and two dogs (boys). She’s become a Dodger fan, but will always love the Tigers the most!
Here's where you'll find Gloria DeCoste (Head of Digital Strategy - Nestlé USA)
June 22, 2017
12:00 PM - 12:30 PM 30 minutes
Nestlé Case Study: The Maturing Face of Brand Video
Add to Calendar 06/22/2017 12:00 PM 06/22/2017 12:30 PM America/Los_Angeles Nestlé Case Study: The Maturing Face of Brand Video From influencers to long-form content, this conversation explores the challenges facing marketers and how video is scaling from storytelling to driving sales. Gloria DeCoste, Nestlé USA Head of Digital Strategy and Gabe Gordon of Reach Agency will share how the world’s biggest food company has evolved its video strategy from not only entertaining and inspiring consumers, but also driving sales. | Ballroom E | false MM/DD/YYYY