Gwen Miller (Director of Data and Strategy - Kin Community)

Gwen Miller is the director of data and strategy for Kin Community, a digital entertainment company that inspires millennial women around the world through video content and community. As the first head of data and strategy for Kin, Miller is tasked with developing a culture of data-driven strategy at Kin and empowering each team member to apply data to their own roles. Previously, Miller was director of audience development for ICON, a lifestyle digital joint venture between production company Endemol Shine and digital video entrepreneur Michelle Phan. At ICON, Miller was responsible for using data to develop strategies that created the most satisfying experience for existing audiences, while also increasing reach with new audiences and, in the process, honed her deep knowledge of digital video analytics. Other past roles for Miller include Discovery Networks, Cesar Millan, Inc., and a variety of other entertainment companies in the Los Angeles area. Miller's areas of strategic interest include audience growth, content strategy, campaign optimization, monetization strategy, and seeing how many books it's feasible to read in one year (at last count: 250; check out her YouTube channel The Gwendolyn Reading Method).

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