Gwen Miller is the director of data and strategy for Kin Community, a digital entertainment company that inspires millennial women around the world through video content and community. As the first head of data and strategy for Kin, Miller is tasked with developing a culture of data-driven strategy at Kin and empowering each team member to apply data to their own roles. Previously, Miller was director of audience development for ICON, a lifestyle digital joint venture between production company Endemol Shine and digital video entrepreneur Michelle Phan. At ICON, Miller was responsible for using data to develop strategies that created the most satisfying experience for existing audiences, while also increasing reach with new audiences and, in the process, honed her deep knowledge of digital video analytics. Other past roles for Miller include Discovery Networks, Cesar Millan, Inc., and a variety of other entertainment companies in the Los Angeles area. Miller's areas of strategic interest include audience growth, content strategy, campaign optimization, monetization strategy, and seeing how many books it's feasible to read in one year (at last count: 250; check out her YouTube channel The Gwendolyn Reading Method).
Here's where you'll find Gwen Miller (Director of Data and Strategy - Kin Community)
June 22, 2017
2:15 PM - 3:00 PM 45 minutes
How to Build a Corporate Culture of Data
Add to Calendar 06/22/2017 14:15 PM 06/22/2017 15:00 PM America/Los_Angeles How to Build a Corporate Culture of Data Data is a fundamental element of digital media. It’s intertwined with everything we do, and when you harness it right, you can uncover incredible insights that make your content better, build your audiences, and increase sales. There’s so much data available that even if you build a specialized and dedicated data team, they still won’t be able to manage and interpret all of it. The only way to manage this flood of data in today’s modern digital media companies is to empower every employee to be a data expert. But how do you do that? This seminar provides a detailed road map to how to transform your organization into a data-first group, drawing on Gwen Miller’s experience doing just that at Kin Community. Learn how you can become an expert data evangelist, best practices for developing custom data priorities for every individual and team, and how to teach those teams to replicate the process outwards and begin their own personal data journeys. | Room 304AB | false MM/DD/YYYY