Scott Hervey represents top digital media content creators including, digital media studios, YouTube Networks in a wide variety of matters including financing, acquisitions, production, clearance and general business matters. Scott’s clients include DreamWorks/YouTube Nation, Pharrell Williams’ I am Other channel, Smosh, and Sawyer Hartman. Scott previously served as the acting business affairs director for the publicly traded digital content company, Digital Music Group, Inc. (now The Orchard). Scott was featured in Variety’s 2014 Legal Impact Report and is a 2014 Super Lawyer®. Scott is a professor of entertainment law at King Hall law school, U.C, Davis and he serves on the board of directors of the Hollywood Radio and Television Society (HRTS).
Here's where you'll find Scott Hervey (Partner - Weintraub Tobin)
June 22, 2017
3:15 PM - 4:00 PM 45 minutes
Navigating Risk in the Brand/Influencer Relationship
Add to Calendar 06/22/2017 15:15 PM 06/22/2017 16:00 PM America/Los_Angeles Navigating Risk in the Brand/Influencer Relationship Having an influencer or celebrity as a brand spokesperson can be enormously beneficial and also enormously risky. For as many successful celebrity/brand partnerships that there are, there are just as many that experience (and either endure or collapse under) a character-based crisis. These events can not only erode the value of the sponsorship but can also cause further damage to a brand’s public image. This seminar will navigate the potential risks within a brand/influencer sponsorship relationship and cover steps brands should take before getting into business with an influencer, what influencers should do to protect themselves, effecting protection in the sponsorship agreement for both sides, and how to deal with a crisis and move past it. | Room 304AB | false MM/DD/YYYY