With nearly two decades of experience in the digital media industry, Mark Robertson is an online video thought leader, and Internet marketing expert. As the co-founder of Little Monster Media, and the founder of ReelSEO (now TubularInsights), Mark has been at the center of some of the most important conversations in online video. He has worked on digital-video initiatives with numerous brands and media companies including HBO, Zappos, Salesforce, NBC Universal, and many others. Little Monster Media is a company focused on providing strategic consultation, corporate training, and operational support for major brands who want to build, and cultivate engaged audiences via the power of video.
Here's where you'll find Mark Robertson (Co-Founder - FFWD.co)
June 23, 2017
9:00 AM - 9:45 AM 45 minutes
Programmatic Advertising: Stairway to Heaven or Highway to Hell?
Add to Calendar 06/23/2017 09:00 AM 06/23/2017 09:45 AM America/Los_Angeles Programmatic Advertising: Stairway to Heaven or Highway to Hell? At its best, programmatic advertising enables advertisers to buy media more efficiently — helping them to craft more sophisticated and targeted campaigns at the best possible prices. But when ads are placed across more than two million websites, videos, and apps in the Google Display Network, there's always a risk that an ad will show up before or next to hateful, offensive, and derogatory content. Recently, a number of big advertisers dropped out of YouTube and the Google Display Network when their ads started running next to content that didn’t align with their values. This is relevant to every single ad tech company that buys inventory at scale that very, very targeted at low costs. All of this has triggered a conversation in the advertising industry around hard questions like, “How do we start valuing context and quality?” and “How do we ensure brand safety in a programmatic world?” This session will explore what's feasible and what you can do about it today and in the future. | Room 304CD | false MM/DD/YYYY