Josh oversees partnership marketing strategy, planning and execution for Bose. Their current portfolio of partnerships includes individuals and properties across sports, music, technology and entertainment.
Here's where you'll find Joshua Glasheen (Global Partnership Marketing - Bose Corporation)
June 23, 2017
10:00 AM - 10:45 AM 45 minutes
Case Study: Powering Brand Stories Through IRL Experiences
Add to Calendar 06/23/2017 10:00 AM 06/23/2017 10:45 AM America/Los_Angeles Case Study: Powering Brand Stories Through IRL Experiences In June 2016, Bose wanted to raise their brand profile among music fans and global audiences alike by being on the ground at Superfly’s Bonnaroo Music and Arts Festival. Over the course of the festival weekend, Superfly and Bose engaged four influencers to attend, capture, and share their personal Bonnaroo experiences. With first person IRL and behind the scenes content, Bose was able to pull back the curtain on the Bonnaroo experience while layering in brand storytelling. This session will bring together one of the four influencers, along with execs from Bose and Superfly, to share details on what worked, what didn't, how the end results were measured, and how your company can apply these lessons to similar experiences. | Room 304CD | false MM/DD/YYYY