Eileen Rivera is the senior director of production for Fandango, the leading digital network dedicated to serving consumers with all their movie needs and reaching more than 60 million unique visitors per month. Eileen’s career started in terrestrial radio in San Francisco, but was soon diverted into “web radio.” She started a small 24-hour radio news network called TechTV Radio. After a year, the company focused its efforts on TV programming and Eileen moved to become a Field Producer for various shows like TechTV News, X-Play and The Screensavers. Looking for a chance to diversify, Eileen later worked as a line producer and field producer for networks History Channel, HGTV, and Travel Channel. Somehow the Internet kept calling and she produced online content for both CNET and ZDNET, before joining Revision 3. She also spent two and half years as Leo Laporte’s producer on the TWIT Network producing roughly 20+ hours of live content per week. She joined YouTube in 2012 to help develop productions for YouTube Space LA in Playa Vista, eventually becoming Head of Production at YouTube Space LA. She joined Fandango in late 2016.
Here's where you'll find Eileen Rivera (Sr Director of Production - Fandango)
June 23, 2017
1:00 PM - 1:45 PM 45 minutes
Should Brands Make Their Own Content?
Add to Calendar 06/23/2017 13:00 PM 06/23/2017 13:45 PM America/Los_Angeles Should Brands Make Their Own Content? Marriott, Fandango, Mtn Dew, and many other brands have moved beyond just working with creators to building in-house content studios and creating their own content. But is this a good idea? Can brands create compelling content that feels natural and also promotes their products and services? Or are they destined to fail? This session brings together some of the top creators and brands to share what’s working, what isn’t, and what the future looks like. | Room 304CD | false MM/DD/YYYY