Isaac Quiroga, oversees the development and execution of video distribution strategies for nonlinear platforms for Mattel brands including Barbie™, Hot Wheels™, Monster High™ and Thomas & Friends™. He is responsible for Mattel’s YouTube partnership and network of more than 20 YouTube channels across the portfolio. In 2017, these channels are projected to distribute over 9,000 minutes of branded content. Prior to his current role at Mattel, Isaac was responsible for placing, promoting and launching some of the world’s most iconic preschool properties for HIT Entertainment, including Thomas & Friends, Bob the Builder™, Barney™, Angelina Ballerina™, and Pingu™, on top broadcast and digital platforms in North and South America.
Here's where you'll find Isaac Quiroga (Director for Video Engagement - Mattel)
June 23, 2017
1:00 PM - 1:45 PM 45 minutes
Should Brands Make Their Own Content?
Add to Calendar 06/23/2017 13:00 PM 06/23/2017 13:45 PM America/Los_Angeles Should Brands Make Their Own Content? Marriott, Fandango, Mtn Dew, and many other brands have moved beyond just working with creators to building in-house content studios and creating their own content. But is this a good idea? Can brands create compelling content that feels natural and also promotes their products and services? Or are they destined to fail? This session brings together some of the top creators and brands to share what’s working, what isn’t, and what the future looks like. | Room 304CD | false MM/DD/YYYY