Josh Schollmeyer is the VP of Content at Dollar Shave Club, where he oversees the company's branded content initiatives (the Bathroom Minutes magazine and Original Content website) as well as its men's lifestyle destination MEL. Previously, he dreamt up the popular Kinja site Playboy SFW and co-created The Chicagoan, a love letter to his hometown. He's written a bunch of stuff, too, most notably, the best-selling ebook Enemies, A Love Story, about the bromance between dueling film critics Gene Siskel and Roger Ebert. He later served as a producer on the Steve James-directed Ebert documentary, Life Itself, which was short-listed for an Oscar nomination and also nominated for an Emmy.
Here's where you'll find Josh Schollmeyer (Editor in Chief - Dollar Shave Club)
June 23, 2017
1:00 PM - 1:45 PM 45 minutes
Should Brands Make Their Own Content?
Add to Calendar 06/23/2017 13:00 PM 06/23/2017 13:45 PM America/Los_Angeles Should Brands Make Their Own Content? Marriott, Fandango, Mtn Dew, and many other brands have moved beyond just working with creators to building in-house content studios and creating their own content. But is this a good idea? Can brands create compelling content that feels natural and also promotes their products and services? Or are they destined to fail? This session brings together some of the top creators and brands to share what’s working, what isn’t, and what the future looks like. | Room 304CD | false MM/DD/YYYY