Zach Blume is the Managing Partner of Portal A, an award-winning content studio that develops, produces, and distributes video entertainment for the digital generation. Portal A is independently owned and operated, with a team of 30 staff in its San Francisco and Los Angeles offices. Portal A works with the top global brands in the U.S., including YouTube, Google, Lenovo, NBC Universal and Universal Pictures, as well as creating independent, original projects for multi-platform distribution. Portal A’s work has been seen nearly a billion times, and the company is widely known for the critically acclaimed annual YouTube Rewind video. Blume is responsible for overall business strategy, growth, and client and partner relations. Before founding Portal A with partners Nate Houghteling and Kai Hasson, Blume directed political, nonprofit and corporate communications campaigns nationally. Blume grew up in Berkeley, CA (with Nate and Kai), is a Phi Beta Kappa and Honors alumnus of the University of Oregon and is a Fellow of the Coro Center for Civic Leadership. He is also a huge basketball fan and a political junkie, both of which come in handy at work.
Here's where you'll find Zach Blume (Managing Director - Portal A)
June 23, 2017
1:00 PM - 1:45 PM 45 minutes
Should Brands Make Their Own Content?
Add to Calendar 06/23/2017 13:00 PM 06/23/2017 13:45 PM America/Los_Angeles Should Brands Make Their Own Content? Marriott, Fandango, Mtn Dew, and many other brands have moved beyond just working with creators to building in-house content studios and creating their own content. But is this a good idea? Can brands create compelling content that feels natural and also promotes their products and services? Or are they destined to fail? This session brings together some of the top creators and brands to share what’s working, what isn’t, and what the future looks like. | Room 304CD | false MM/DD/YYYY