Eugene Choi is the CEO of Collab Asia, a digital content studio and influencer network headquartered in Seoul, Korea. He has also executive produced the documentary TV series "aka DAN," and also two reality show projects with Electus as part of YouTube's Original Channels initiative. Eugene began his career at advertising agency Carat USA, where he supported media planning and buying efforts for large automotive accounts. He then joined entertainment marketing agency EMP, and was instrumental in its subsequent acquisition by Ketchum, an Omnicom company. Eugene later worked as Senior Analyst with the Strategy and Planning team at CJ America, the US-based subsidiary of a major Korean conglomerate, and was also an independent consultant for Fuji Television, the leading broadcast TV network in Japan. Eugene has an MBA (International Business) from the USC Marshall School of Business and a BA (Mass Communications) from UC Berkeley.
Here's where you'll find Eugene Choi (CEO - Collab Asia)
June 23, 2017
3:00 PM - 3:45 PM 45 minutes
Harnessing the Power of Digital Storytelling Across the Globe
Add to Calendar 06/23/2017 15:00 PM 06/23/2017 15:45 PM America/Los_Angeles Harnessing the Power of Digital Storytelling Across the Globe What are the fastest growing international markets for influencer marketing, and how can brands engage new audiences without alienating them? Success depends on the content vertical, platform, device, and unique local viewing demographics. This seminar presents insights from around the globe to discuss trends, proven strategies, and best practices from creators and brands in five emerging digital markets: Mexico City, Sao Paolo, Mumbai, Seoul, and London. | Room 304AB | false MM/DD/YYYY