Harry Brisson leads Nielsen’s Media Lab, where he investigates the impact of emerging technology and trends on consumers, publishers and advertisers. In various roles, he’s used Nielsen data to improve consumer ad experiences across devices, to understand and address noncommunicable disease globally, and to help television networks bring the best new pilots to air. As chair and co-founding member of Nielsen’s VR task force, he’s run thousands of consumers through virtual reality lab experiences to understand what qualities and characteristics will define this new medium. An avid YouTube fan, Harry’s data crunching playlist wouldn’t be complete without multiple reimaginings of Smash Mouth’s “All Star”.
Here's where you'll find Harry Brisson (Director of Lab Research - Nielsen)
June 21, 2018
11:00 AM - 11:45 AM 45 minutes
What We Watch When We Watch Video: Viewership in 2018
Add to Calendar 06/21/2018 11:00 06/21/2018 11:45 America/Los_Angeles What We Watch When We Watch Video: Viewership in 2018 The average American spends nearly six hours watching video every day — but what exactly is on screen when viewers tune in? In this session, Nielsen’s Amanda Tarpey and Harry Brisson will share new insights on video viewership and engagement and explore how viewing habits vary based on who is watching and what device they have in front of them, the ways are television and digital content are different, and the relationship between the profiles of viewers and the profiles of on-screen talent. Join us for this dynamic session on the evolution of modern video and viewing habits. | Room 304CD | false MM/DD/YYYY