Harry Brisson leads Nielsen’s Media Lab, where he investigates the impact of emerging technology and trends on consumers, publishers and advertisers. In various roles, he’s used Nielsen data to improve consumer ad experiences across devices, to understand and address noncommunicable disease globally, and to help television networks bring the best new pilots to air. As chair and co-founding member of Nielsen’s VR task force, he’s run thousands of consumers through virtual reality lab experiences to understand what qualities and characteristics will define this new medium. An avid YouTube fan, Harry’s data crunching playlist wouldn’t be complete without multiple reimaginings of Smash Mouth’s “All Star”.
Here's where you'll find Harry Brisson (Director of Lab Research - Nielsen)
June 23, 2017
4:00 PM - 4:45 PM 45 minutes
360 Video Best Practices
Add to Calendar 06/23/2017 16:00 PM 06/23/2017 16:45 PM America/Los_Angeles 360 Video Best Practices Since installing a VR theater in their Vegas-based research facility earlier this year, Nielsen has tested over 100 VR experiences with general consumers from across the country. Join Nielsen's Director of VR & Lab Research Harry Brisson as he dives into their testing database to investigate what content qualities drive the most positive experiences in 360 video — identifying actionable steps 360 video creators can take to ensure their content is effective both for consumers and for brand sponsors. | Ballroom E | false MM/DD/YYYY