Harry Brisson (Director of Lab Research - Nielsen)

Harry Brisson leads Nielsen’s Media Lab, where he investigates the impact of emerging technology and trends on consumers, publishers and advertisers. In various roles, he’s used Nielsen data to improve consumer ad experiences across devices, to understand and address noncommunicable disease globally, and to help television networks bring the best new pilots to air. As chair and co-founding member of Nielsen’s VR task force, he’s run thousands of consumers through virtual reality lab experiences to understand what qualities and characteristics will define this new medium. An avid YouTube fan, Harry’s data crunching playlist wouldn’t be complete without multiple reimaginings of Smash Mouth’s “All Star”.

Here's where you'll find Harry Brisson (Director of Lab Research - Nielsen)