After leading several Digital Video Technology Entreprises, Marc is Founder & CEO of Wizdeo, a French start-up created end 2007 providing big data-based services and software to brands and video influencers. Marc has a background in Engineering and Diplomacy.
Here's where you'll find Marc Valentin (CEO & Founder - Wizdeo)
June 23, 2017
5:00 PM - 5:45 PM 45 minutes
Beyond Organic: Getting the Best ROI Out of a Branded Content Operation
Add to Calendar 06/23/2017 17:00 PM 06/23/2017 17:45 PM America/Los_Angeles Beyond Organic: Getting the Best ROI Out of a Branded Content Operation Branded content operations can often have spectacular results with audiences, in terms of engagement. However, brand clients often find it hard to get precise KPIs of their campaign beyond superficial impressions, and when they do, can be disappointed by its poor reach and targeting. A data-driven approach to both selection of the influencer, and then to paid amplification of the organic reach of the video, yields spectacular and measurable improvements for brand content operations. | Room 304CD | false MM/DD/YYYY