Alex McArthur leads marketing and direct-to-consumer efforts for Purple, a rapidly growing comfort tech company. Since Purple's launch on January 22nd, 2016, Youtube and other channels have led to over 450 million video views and a 9 figure run-rate. Previously, Alex held executive roles at SEO.com, Space.com and OrangeSoda.
Here's where you'll find Alex McArthur (Chief Marketing Officer - Purple, Inc).
June 22, 2017
10:00 AM - 10:45 AM 45 minutes
Improving Your YouTube Ads Strategy
Add to Calendar 06/22/2017 10:00 AM 06/22/2017 10:45 AM America/Los_Angeles Improving Your YouTube Ads Strategy This session brings together a panel of top brand marketers and YouTube leaders to share their tips on how to get the most out of YouTube’s ad tools to achieve your goals — whether it's driving product sales, increasing views, or creating awareness. | Room 304CD | false MM/DD/YYYY