Tom De Napoli founded and runs a strategy team that uses marketplace intelligence and competitive analysis to inform the experimentation, iteration and scaling of revenue generating branded content solutions that propel Velocity’s business forward. His areas of focus include: building joint venture partnerships with digital native creators; developing original branded content products; advising on new media distribution strategies; and supporting thought partners across Viacom on strategic initiatives. Recent projects include LIT!, a Webby nominated series made with Beats, partnerships with Bustle Digital Group, Indigenous Media, Above Average, and augmented reality pioneer 8i. De Napoli is a Startup Mentor at Galvanize where he works with emerging tech founders. He holds a degree in history from Georgetown University and Corporate Innovation from the Stanford University Graduate School of Business.
Here's where you'll find Thomas De Napoli (Sr Director, Business Strategy - Viacom Velocity)
June 21, 2018
12:00 PM - 12:45 PM 45 minutes
SPONSORED SESSION: Keeping Up with the Influencers: How Brands Can Navigate the Changing Landscape of Fame, Presented by Viacom Velocity
Add to Calendar 06/21/2018 12:00 06/21/2018 12:45 America/Los_Angeles SPONSORED SESSION: Keeping Up with the Influencers: How Brands Can Navigate the Changing Landscape of Fame, Presented by Viacom Velocity Fame is evolving. And brands that don’t keep up will get left out. Today, influence comes from every corner of culture, presenting brands with a challenge: utilize fame to reach fans and build brand loyalists, or risk failure. Enlightening new Viacom research has uncovered how Gen Z & Millennials perceive fame, the value they place on honest influencers, and the lessons brands can borrow to create influence of their own. | Room 303A | false MM/DD/YYYY