John is Co-Founder and CEO of Toonstar which is an animation tech startup that produces highly snackable + interactive content and experiences for mobile audiences. Prior to launching Toonstar, John spent almost fifteen years developing franchise properties and driving innovation at Warner Bros. and DreamWorks where he held roles in marketing, business development, digital content creation and tech commercialization.
Here's where you'll find John Attanasio (CEO - Toonstar)
June 23, 2017
3:00 PM - 3:45 PM 45 minutes
Be the Change You Wish to See: How to Leverage the Power of musical.ly
Add to Calendar 06/23/2017 15:00 PM 06/23/2017 15:45 PM America/Los_Angeles Be the Change You Wish to See: How to Leverage the Power of musical.ly Musical.ly has created a popular new mobile entertainment format where the majority of tween & teens are spending their time. But what’s the best way to leverage the power and norms of this community to develop your own following or amplify your brand? Join Luisa Huang and John Attanasio, co-founders of Toonstar, as they share insights for how to build a highly engaged channel brand through a combination of integrated episodic and LIVE programming, endemic fan engagement strategies, and some scrappy growth hacking. | Room 304CD | false MM/DD/YYYY