Cassie is a California native & after 14 years living in New Zealand, a proud Kiwi. Passionate about storytelling across mediums both emerging and traditional, her role as GM of Content Marketing & Experiential at NZME is to lead, motivate and take a team of ground-breaking marketers & content creators to the next level in an evolving media industry. A content marketing evangelist, she works closely with clients and agencies alike to develop and implement highly creative, data-driven, & ultimately successful campaigns. Before NZME, Cassie worked across industries, mainly in the social and digital media spheres. She comes with a wealth of content creation knowledge and experience from over 10 years in the media industry. And, came to NZME from Air New Zealand where she led a team of digital/social media specialists. Prior to Air New Zealand Cassie held content/marketing roles at ANZ Bank, Mercury Energy and the AA. On the weekends, you’ll find Cassie chasing endless summer while stand-up paddle boarding with her daughter and fiancée. She’s also a keen fan of a Waiheke Island buttery Chardonnay.
Here's where you'll find Cassie Roma (Brand Storyteller, Social & Digital Media Pioneer)
June 22, 2018
10:00 AM - 10:45 AM 45 minutes
Defining Influence: Are Influencers REALLY Influential?
Add to Calendar 06/22/2018 10:00 06/22/2018 10:45 America/Los_Angeles Defining Influence: Are Influencers REALLY Influential? There’s no hotter topic, idea, or misunderstood marketing/business strategy on the planet right now. Influencer marketing feels like something we should all be doing if we’re not already. But why? How? Who? When? And to what investment level? In this workshop, we’ll define, tease-out, and work through whether or not today’s influencers are truly influential when it comes to your bottom line. | Room 303A | false MM/DD/YYYY