Cassie is a California native & after 16 years living in New Zealand, a proud YanKiwi. Passionate about storytelling across mediums both emerging and traditional, her role as Head of Content Marketing at The Warehouse Group is to lead, motivate and take a team of ground-breaking marketers & content creators to the next level in our ever-evolving retail & tech industry. A content marketing evangelist, she works closely with clients and agencies alike to develop and implement highly creative, data-driven, & ultimately successful campaigns. Before TWG, Cassie worked across industries, mainly in the social and digital media spheres as someone who lived & breathed to marry together data, insights, & anthropology in marketing mediums. She comes with a wealth of content creation knowledge and experience from over 10 years in the media industry. Prior to TWG, Cassie held content marketing & storytelling roles at Air New Zealand, ANZ Bank, Mercury Energy and the AA. On the weekends, you’ll find Cassie chasing endless summer while stand-up paddle boarding with her daughter and wife. She’s also a very keen fan of a Waiheke Island buttery Chardonnay.
Here's where you'll find Cassie Roma (Head of Content Marketing - The Warehouse Group)
June 22, 2018
10:00 AM - 10:45 AM 45 minutes
Defining Influence: Are Influencers REALLY Influential?
Add to Calendar 06/22/2018 10:00 06/22/2018 10:45 America/Los_Angeles Defining Influence: Are Influencers REALLY Influential? There’s no hotter topic, idea, or misunderstood marketing/business strategy on the planet right now. Influencer marketing feels like something we should all be doing if we’re not already. But why? How? Who? When? And to what investment level? In this workshop, we’ll define, tease-out, and work through whether or not today’s influencers are truly influential when it comes to your bottom line. | Room 303A | false MM/DD/YYYY