Christine Lee is the Global VP of Business Development at Immersv. Immersv is an early stage company that has built a platform for mobile virtual reality and mobile 360 to serve content developers. The Immersv network provides Google Cardboard and mobile 360 developers an opportunity for distribution and monetization. Most recently she was the General Manager at Chartboost- managing sales, business development, partnerships and account management. Previously she managed entertainment and games at AdMob and continued to work with both console and mobile game developers once the company was acquired by Google.
Here's where you'll find Christine Lee (VP and GM of Global Business Development - Immersv)
June 23, 2017
4:00 PM - 4:45 PM 45 minutes
Technology Tsunami! How VR, Digital Distribution, Virtual Actors, and Collaborative Tools Are Transforming Hollywood
Add to Calendar 06/23/2017 16:00 PM 06/23/2017 16:45 PM America/Los_Angeles Technology Tsunami! How VR, Digital Distribution, Virtual Actors, and Collaborative Tools Are Transforming Hollywood The digital revolution has had a radically transformative impact on the entertainment industry. The value of traditional celebrities has been declining over the past decade and may fall precipitously with Generation Z, for whom the biggest celebrities are YouTubers, not movie stars. The distribution model has also been upended with power shifting to players like Netflix. Will this lead to an irrevocable restructuring of the business of movies and TV — one which cuts out middlemen like traditional studios? Lastly, with the rise of VR/AR, will human actors make way for virtual ones? The consequence of these trends is that, in a decade, the Hollywood of old may well look more like the Silicon Valley venture capital model. | Industry Keynote Stage | false MM/DD/YYYY