Carter has extensive knowledge on how to establish and build a brand. His quick adaptive thinking allows him to come up with long term solutions on building a sustainable platform through social media. He understands how the algorithm works with viewer behavior and uses this to optimize the channel’s content strategy and ultimately the channel’s viewership and growth. His background and experience in mechanical engineering and robotics from Carnegie Mellon provides him with the knowledge on how to build and execute the epic ideas you see on the channel! Today Carter and Stephen run a successful Youtube channel with over 1.6 million subscribers and 400 million channel views.