Davida Hall is a seasoned and versatile storyteller in the lifestyle, fashion, beauty branded video space. From short form YouTube formats to photography-driven Instagram campaigns, to a doc on interior design, to launching her own social justice beauty venture, Davida understands how to craft a unique, share-worthy message to a specific audience of style seekers.
Davida’s digital career began at Shopflick TV where, under the direction of Fox TV Studios Founder David Grant, she helped emerging designers utilize the power of video to help sell products and to amass global fans and followers. When Shopflick was acquired by POPSUGAR for their video capabilities, Davida helped launch POP’s studio division, creating marquee shows that would bring millions of eyeballs to the female-focused site -- a number of which are still in production today.
Today, she serves as the Vice President of Lifestyle for Studio71, a global media company based in Los Angeles. She has led many successful, innovative production and influencer programs for clients like Bobbi Brown, Estee Lauder, Smashbox Cosmetics, Glamglow, and Conde Naste to help them develop stand-out original content.
Davida is passionate about creating dynamic, distinct and authentic storytelling online. In her off time, Davida can be spotted hunting for estate sales, crafting inspiration boards, or chasing around her two small children, Roxanne and Quincy.