As Global Head of Business Operations, Beau manages all aspects of FameBit By YouTube’s revenue generation and business operations, from direct sales to the self-service marketplace. In addition to sales and revenue oversight, Beau manages FameBit’s end to end go-to-market strategy and core offering. This includes integration with Google and YouTube ads products, measurement tools, pricing, and packaging as well as partnerships with talent agencies, talent managers, and creators. FameBit was acquired by Google in October 2016 and is now YouTube’s in-house branded content arm, offering 100% creator driven branded content at scale and leveraging the best of Google data, measurement, and analytics to drive results for brands. Prior to his role leading FameBit By YouTube, Beau was the Global Head of Product Commercialization for Google Preferred where he was responsible for bringing Google’s premium video solutions to global markets. This includes partner inventory and O&O (YouTube) as well as oversight of YouTube’s “Partner Sales Program” which enables shared inventory sales between Google, traditional media companies, and YouTube’s multi-channel networks. Previously at Google, Beau led YouTube sales development for priority accounts in the Finance, Auto, Entertainment, and Travel industries. Before joining Google, Beau worked in programming distribution for CBS Television Distribution Group. Beau attended Cornell University and lives in Los Angeles.
Here's where you'll find Beau Avril (Global Head of Business Operations - FameBit By YouTube)
June 21, 2018
12:00 PM - 12:45 PM 45 minutes
Collaboration Secrets: Building TV Success with Online Talent
Add to Calendar 06/21/2018 12:00 06/21/2018 12:45 America/Los_Angeles Collaboration Secrets: Building TV Success with Online Talent NBC is teaming up with top YouTube influencers like Boyce Avenue, Todrick Hall, Kurt Hugo Schneider, and others to promote the latest season of their hit series, ‘The Voice.’ Hear how the collaboration came to life, along with top lessons learned, from campaign insiders. | Room 304CD | false MM/DD/YYYY
1:00 PM - 1:45 PM 45 minutes
Brands and Creators: Is This Marriage Working?
Add to Calendar 06/21/2018 13:00 06/21/2018 13:45 America/Los_Angeles Brands and Creators: Is This Marriage Working? The explosion of content and the destruction of conventional media channels have transformed the world of advertising, opening the door for a new creator class who bring their own audiences. But for all of the opportunity in the influencer space, it comes fraught with complexity. Where are we in the evolution of the brand and creator relationship? What have we figured out so far and where is the friction? What tools are helping and what models show promise? | Room 304CD | false MM/DD/YYYY