Claire is an International Emmy award-winning, BAFTA nominated executive, who has worked extensively across television and digital platforms. In her current role she develops, commissions, and produces short form content for Comedy Central International and implements the short form strategy for the brand. While at Comedy Central International, Claire has commissioned over 17 short form series and elevated and grown up and coming talent within the network. She specializes in content that works across multiple markets and languages. In her previous role as Head of Content IP Development at social talent agency Gleam Futures she developed and executive produced a range of programmes, including record-breaking release Hit the Road with online superstars Joe Sugg and Caspar Lee for BBC Worldwide. Prior to joining Gleam Futures, Claire was executive producer for Multiplatform at All3’s Maverick Television. During her time with Maverick she developed and executive produced all online content related to Channel 4 comedy drama Fresh Meat; and for the broadcaster’s series Hotel GB and Food Hospital; Sky Arts web series Welcome to Mahagonny; and the mobile games Reverse the Odds for Stand Up 2 Cancer (Digital Emmy winner and BAFTA Nominated) and Embarrassing Bodies: Angry Boils. She had oversight of the digital elements of all series of Embarrassing Bodies: Live from the Clinic which has won an International Emmy; BAFTA; RTS Award, BIMA and Broadcast Digital Award. In addition to work for broadcasters she has produced branded content for a range of commercial clients, and developed television programmes for major UK broadcasters. Prior to joining Maverick TV Claire was at Channel 4 where she acted as Commissioning Editor for 4iP, before taking up a role as Commissioning Editor for Education. She was previously with Scottish indie The Comedy Unit. Claire is passionate about history, and has a Ph.D. in nineteenth century history from the University of Edinburgh. She sits on the Entertainment Board for Stand Up To Cancer in the UK, and is a Board Director of The Space, an organization that supports artists and the culture sector to reach new audiences on digital platforms.
Here's where you'll find Claire McArdle (Vice President of Multiplatform - Comedy Central International)
June 21, 2018
3:00 PM - 3:45 PM 45 minutes
Secrets of Global Distribution: Creating Premium Content for a Digital World
Add to Calendar 06/21/2018 15:00 06/21/2018 15:45 America/Los_Angeles Secrets of Global Distribution: Creating Premium Content for a Digital World This session brings together two experts to share their insight on how to take concepts and create and distribute them worldwide. First up, Claire McArdle from Comedy Central explores "The Universal Language of Comedy" and dives into how to take a successful comedy format across other international markets. She will focus on Share This, a Comedy Central show that debuted in Australia, along with the UK shows Every Blank Ever and Comedians Solve World Problems. Sebastian Burkhardt, Head of Keshet Digital Studios, will then share what it takes to successfully create and distribute premium content across an ever-changing digital global landscape, including details on international value of IP; how content can live beyond its initial window in different places and platforms; lessons it has learned along the way when it comes to finding the right formats; ownership of intellectual property; dealing with multi-national vendors; and extending your reach. | Room 304CD | false MM/DD/YYYY