Dario Spina is the Chief Marketing Officer of Viacom Velocity, a full-service integrated marketing and creative content group that develops and customizes insights-driven, branded entertainment and fan experiences for advertising partners. In this role, he leads partner marketing and creative efforts across linear, digital and social in the U.S. for MTV, Comedy Central, VH1, Paramount Network, Logo, TV Land and CMT. Spina currently serves on the Board of Directors for Shine Global, a prosocial organization that gives voices to children by telling stories of their resilience to raise awareness, promote action and inspire change. He holds an MA from Seton Hall University and earned his undergraduate degree from Pace University.
Here's where you'll find Dario Spina (CMO - Viacom Velocity)
June 21, 2018
12:00 PM - 12:45 PM 45 minutes
SPONSORED SESSION: Keeping Up with the Influencers: How Brands Can Navigate the Changing Landscape of Fame, Presented by Viacom Velocity
Add to Calendar 06/21/2018 12:00 06/21/2018 12:45 America/Los_Angeles SPONSORED SESSION: Keeping Up with the Influencers: How Brands Can Navigate the Changing Landscape of Fame, Presented by Viacom Velocity Fame is evolving. And brands that don’t keep up will get left out. Today, influence comes from every corner of culture, presenting brands with a challenge: utilize fame to reach fans and build brand loyalists, or risk failure. Enlightening new Viacom research has uncovered how Gen Z & Millennials perceive fame, the value they place on honest influencers, and the lessons brands can borrow to create influence of their own. | Room 303A | false MM/DD/YYYY