James Norman is a serial entrepreneur who at the age of 16 built his first online company, an aftermarket automotive e-commerce site called MJH Sound.com. While previously he may have been known as a visionary in automotive product planning, over the past 9 years in the media and entertainment industry he has become a thought leader in over-the-top media and consumer video consumption behaviors. In 2008, James founded Ubi Video, one of the first aggregators of all things streaming video. After a MVPD offered to acquire Ubi’s technology, he moved on to develop GroupFlix, an a-la-carte streaming service. By cleverly bundling EST content, allowing users to select the shows they love in a low monthly subscription, GroupFlix was the first viable a-la-carte TV model. His latest venture, Pilotly, is a consumer insights platform that enables content creators to get feedback from audiences at scale. Today, the platform provides insights to the NBCUniversal family, Ovation TV, OtterMedia and others. James earned his BSE in Electrical Engineering from University of Michigan and is a proud member of the 500 Startups family. He was given the OTT Genius Award by the OTT Executive Summit in 2014. He has also been recognized for excellence in special automotive projects by Mazda Design North America and Sony Gran Turismo.
Here's where you'll find James Norman (CEO & Co-Founder - Pilotly)
June 21, 2018
4:45 PM - 5:30 PM 45 minutes
How to Do Champagne Viewer Research on a Diet Coke Budget
Add to Calendar 06/21/2018 16:45 06/21/2018 17:30 America/Los_Angeles How to Do Champagne Viewer Research on a Diet Coke Budget Often digital creators and even some larger independents skip out on viewer research. Typical excuses are that focus groups, panels, screenings, and people meters are too costly, that you don't know what to do with the data, or you don't have time. However, waiting to see how many likes and comments a video gets puts limitations on the creative cycle and doesn't provide the deeper insight of "why" people responded the way they did to your content. In this workshop, we'll discuss how viewer research is done, understand how to leverage this data, and explore some low-cost tools that can be used to get started. | Room 304CD | false MM/DD/YYYY