Kay is Vice President and Global Head of Content Partnerships at Twitter, overseeing the company’s worldwide efforts to engage with media and content publishers across the categories of TV, film, music, sports, news, lifestyle, influencers, and creators. He is responsible for leading the teams that develop the executional strategies for how partners can extend, scale, market, and monetize their content and programming initiatives across Twitter. Prior to joining Twitter, Kay was Executive Vice President and Chief Digital Officer at BET Networks, a unit of Viacom Inc., where he led the teams responsible for all aspects of digital, social and mobile strategy. Before BET Networks, he was the Head of Entertainment and Media at Facebook, Inc, charged with the growth and monetization of Facebook’s Entertainment and Media business. Earlier in his career, Kay also held a variety of leadership roles in content development, operations, sales and marketing at both CNN Worldwide and BMW of North America, working on projects that highlighted innovation and creativity with leveraging technology and media to engage consumers. Kay has a BA from Georgetown University, where he majored in American Studies with a concentration in Philosophy, and an Executive Management Leadership Certificate from UCLA’s Anderson School of Management. He is a founding Board Member and Chairman Emeritus of both Brooklyn Excelsior and Atlanta Heights Charter Schools. Kay is also a Board Member of CoachArt, an organization dedicated to improving the quality of life for chronically ill children. Follow him at @KayMadati on Twitter.
Here's where you'll find Kay Madati (VP and Global Head of Content Partnerships - Twitter)
June 22, 2018
11:00 AM - 11:20 AM 20 minutes
How Creators Are Transforming Video on Twitter
Add to Calendar 06/22/2018 11:00 06/22/2018 11:20 America/Los_Angeles How Creators Are Transforming Video on Twitter Twitter's video strategy hasn't always been crystal clear, particularly in a marketplace that's increasingly more fragmented and confusing to consumers and marketers alike. However, over the last eighteen months, Twitter has proven it has a laser-focused video strategy, with content creators very much being at the center of this strategy. | Anaheim Ballroom | false MM/DD/YYYY