Tim Peterson covers digital media and entertainment as a senior reporter at Digiday. Based in Los Angeles, he has written about digital media and advertising since 2011 and has worked for publications including Advertising Age and Adweek.
Here's where you'll find Tim Peterson (Senior Reporter - Digiday)
June 21, 2018
10:00 AM - 10:45 AM 45 minutes
The Role of Guilds and Unions in Today's Digital Programming Landscape
Add to Calendar 06/21/2018 10:00 06/21/2018 10:45 America/Los_Angeles The Role of Guilds and Unions in Today's Digital Programming Landscape As digital video content development and production move into the mainstream, guilds and unions are making a push to bring their protection and capabilities to the table. However, given the shoestring budgets of many of these productions, union involvement could just scuttle the entire production. This session brings together representatives from three top guilds and a top agent well-versed in navigating these waters to explore how and where unions and guilds should participate in the new media ecosystem. | Room 304CD | false MM/DD/YYYY
1:00 PM - 1:45 PM 45 minutes
Brands and Creators: Is This Marriage Working?
Add to Calendar 06/21/2018 13:00 06/21/2018 13:45 America/Los_Angeles Brands and Creators: Is This Marriage Working? The explosion of content and the destruction of conventional media channels have transformed the world of advertising, opening the door for a new creator class who bring their own audiences. But for all of the opportunity in the influencer space, it comes fraught with complexity. Where are we in the evolution of the brand and creator relationship? What have we figured out so far and where is the friction? What tools are helping and what models show promise? | Room 304CD | false MM/DD/YYYY