Tania Yuki is Founder and CEO of Shareablee, the leading provider of actionable competitive intelligence for social media. She began her career as a media and internet attorney, specializing in digital rights management, IP and film financing. Since moving to the US, Tania has run an online video content network as head of acquisitions and branding, has led product management for comScore's Video Metrix, and is now an active member of the World Economic Forum's Media and Entertainment Council. Tania also founded Wimlink in 2008, an organization that holds regular events and seminars promoting entrepreneurship, leadership and the professional development of women.
Here's where you'll find Tania Yuki (Founder and CEO - Shareablee)
July 12, 2019
Measuring Branded Content Success on Social
You are an amazing publisher, TV Network, Creator, and you are in a competitive pitch. Why you? Beyond your scale, what makes your audience unique? Fast forward into the future – you’ve won the RFP, created and distributed an amazing branded video series on social that’s “gone viral” and now have to prove – what was the value of all this social activity?
In this presentation, Shareablee CEO and Founder will share:
- How to use data upfront to differentiate yourself from the pack.
- Key insights on what makes advertisers sit up and listen.
- Post-campaign measurement approaches to truly prove ROI and value, beyond the click.