Mohini Joshi is Director of Marketing for Frozen Snacking, which includes HOT POCKETS®, LEAN POCKETS®, DIGIORNO® Snacking and is part of the Nestlé Foods Division based in the Cleveland suburb of Solon, Ohio. In this position, she is responsible for overall brand strategy, consumer marketing efforts and product portfolio management. Prior to joining Nestlé, Mohini held Engineering and Marketing positions with Kraft Foods. Mohini earned a Bachelor of Engineering degree in Chemical Engineering from The City College of New York and a Master of Business Administration degree from the University of Chicago.
Here's where you'll find Mohini Joshi (Director of Marketing (Frozen Snacking) - Nestlé USA)
June 22, 2018
1:00 PM - 1:45 PM 45 minutes
Case Study: How Hot Pockets Leveraged Gamers to Reach a Hungry GenZ Crowd
Add to Calendar 06/22/2018 13:00 06/22/2018 13:45 America/Los_Angeles Case Study: How Hot Pockets Leveraged Gamers to Reach a Hungry GenZ Crowd This session will explore how Hot Pockets leveraged nontraditional tactics in a year-long total market strategy to reach Genz consumers. From eSports to influencers, learn how Hot Pockets drove equity in their brand and relevance with one of the most difficult, digitally savvy generations — and how you can use the same techniques to tap into this elusive audience. | Room 304CD | false MM/DD/YYYY