Susan  Kresnicka (Founder and President - KR&I)

Founder and president of KR&I, Susan is a cultural anthropologist with over 16 years of experience in the commercial sector. Specializing in foundational research to establish core human drivers for consumer behavior, Susan has led large-scale, multi-modal research projects for a range of industries. A student of fandom for almost a decade, Susan has conducted fan research for a variety of iconic entertainment IP brands, sports teams, and sports leagues, in addition to brands built around passionate hobbyists. Most recently, Susan designed and led a year-long study of fans and fandom through entertainment branding agency, Troika. Partner clients in Troika’s ‘The Power of Fandom’ study included A+E Networks, AMC Networks, Fox, Turner, Viacom and Warner Bros. Beyond fandom, Susan has extensive experience in gender research, also using a multi-modal approach with a strong basis in ethnography to understand the nuances of gender in everyday life. Susan holds an M.A. in social anthropology from The University of Texas at Austin and regularly speaks publicly on fandom, gender, and the value of anthropology in business.


Here's where you'll find Susan Kresnicka (Founder and President - KR&I)

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