Founder and president of KR&I, Susan is a cultural anthropologist with over 16 years of experience in the commercial sector. Specializing in foundational research to establish core human drivers for consumer behavior, Susan has led large-scale, multi-modal research projects for a range of industries. A student of fandom for almost a decade, Susan has conducted fan research for a variety of iconic entertainment IP brands, sports teams, and sports leagues, in addition to brands built around passionate hobbyists. Most recently, Susan designed and led a year-long study of fans and fandom through entertainment branding agency, Troika. Partner clients in Troika’s ‘The Power of Fandom’ study included A+E Networks, AMC Networks, Fox, Turner, Viacom and Warner Bros. Beyond fandom, Susan has extensive experience in gender research, also using a multi-modal approach with a strong basis in ethnography to understand the nuances of gender in everyday life. Susan holds an M.A. in social anthropology from The University of Texas at Austin and regularly speaks publicly on fandom, gender, and the value of anthropology in business.
Here's where you'll find Susan Kresnicka (Founder and President - KR&I)
June 21, 2018
2:30 PM - 3:30 PM 1 hour
Keeping Your Integrity with Brand Deals
Add to Calendar 06/21/2018 14:30 06/21/2018 15:30 America/Los_Angeles Keeping Your Integrity with Brand Deals Navigating brand deals can be extremely intimidating, not to mention the challenges of doing so while following your morals and promoting your channel at the same time. This discussion will focus on what it takes to make the right brand deals that make you money without compromising your morals or ethics. | Room 258B | false MM/DD/YYYY