Erin Schmalfeld (Head of Creative - Portal A)

Erin Schmalfeld is the Head of Creative at Portal A, an award-winning digital studio that creates Branded and Original entertainment for a new generation.

At Portal A, Schmalfeld leads the creative team and oversees the ideation process of elevated creative concepts for branded content campaigns. During her time at Portal A, she has driven the creative concepts behind top-performing campaigns for brands such as Brita, Google, YouTube, Sony Pictures, and more. Prior to joining the team, Schmalfeld spent two years leading branded video creative for BuzzFeed and four years working on branded and comedy work for Maker Studios.

Portal A is independent, with a team of 50 based in its San Francisco and Los Angeles offices. Portal A works with top global brands such as Clorox, YouTube, Amazon, Google, and Lenovo and develops breakthrough original programming for partners like YouTube Red, Disney Digital, and Hearst. With over one billion views across its work, Portal A was recently named digital studio of the year by Cynopsis and recognized as an industry leading content studio by Digiday and The Drum.

Schmalfeld resides in Los Angeles with her husband and two lazy cats. She is an alumnus of UC Santa Cruz and reformed Creator and founder of a YouTube channel called Hot Pepper Gaming.

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