Michelle Phan is a digital pioneer, who trail-blazed her way in the world of fashion and beauty on YouTube. With a growing global community of over 8 million, Michelle’s videos have been viewed more than 1 billion times, making her one of the most watched talents in the digital space. She is an award-winning content creator, and has been featured on Forbes 30 Under 30 list in the category of Art and Style, Inc’s 30 Under 30 Coolest Entrepreneurs and Fast Company’s Most Creative People in Business.
In October 2014, Michelle launched a book called “Make Up: Your Life Guide to Beauty, Style, and Success – Online and Off,“ and debuted “HELIOS: FEMINA” in March 2016, her first original comic in the LINE Webtoon platform. In 2017, Michelle acquired EM Cosmetics from ipsy so she could have the freedom to forge her own path in developing a beauty brand for today’s modern consumer; a brand that encourages them to be inspired, create and rethink beauty.
A decade after her first YouTube video, the online landscape is still evolving at a rapid pace. Michelle is now focusing on utilizing blockchain technology to create newer and more efficient infrastructure to empower the next generation of online users and creators.